Each year hundreds of millions of dollars are spent to make purchases online. That’s especially the case when it comes to camera equipment. Back in the day, you would peruse the back pages of a popular photo magazine and call a 1-800 number. Now, you can buy camera gear using nothing more than your smartphone.

The ease by which you can buy an item can be problematic if the only thing you’re reading is the sale price. It can be tempting to immediately click on that button when you see the promise of hundreds of dollars in savings. However price alone shouldn’t be the only determining factor for you hitting the buy button.